APALA: Committees

Advertising Production Association of Los Angeles
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APALA Committees

ACHIEVEMENT AWARDS COMMITTEE
This committee is in charge of planning the entire Production and Traffic Achievement Awards presentation including discussions on the judging responsibilities with the APALA Executive Board. The committee plans the event directly with the Executive Director. Together they will coordinate everything from the event site selection through decoration. The committee is also in charge of producing all printed materials from concept to delivery, including the Call to Entries, the Invitation and Tickets of the event Program. Since the Awards event is held in June, work does not commence much before January and can get very hectic in May.

Lynne Gullo – lynne.gullo@fox.com
Paula Eisel – peisel@iwgroupinc.com

EMPLOYMENT COMMITTEE
The Employment Committee supports the Print Production and Traffic volunteers and reports to the Board of Directors.

Barry Brooks – barrydbrooks@att.net

HOSPITALITY COMMITTEE
The Hospitality Committee is dedicated to welcoming all members, new and old, to our monthly meetings. Board members are considered part of this committee, and are expected to attend the meetings in a meet and greet capacity. In addition, at each meeting, we’ll continue to have the “split the pot” raffle. We do a really hard sell on this because the proceeds go into our charity fund. The committee calls new members and invite them to the monthly meetings. Working on this committee is a nice way to get to know other members of your club and help out at the same time. Also, in June the chairman is responsible for organizing the Hospitality Thank You Dinner, or thanking all volunteers who have provided services through the year

.Jeff Thompson – jeff.thompson@apala.org

MEMBERSHIP COMMITTEE
The duties of those on the membership committee include soliciting new and past members, tracking memberships and producing the annual directory. Soliciting new members consists of sending our renewal notices and tracking responses, with follow-up phone calls. New members can be solicited through mailing that target non-members or past members. Membership tracking is done through the APALA offices. Counts have been provided to the Press Sheet in the past for publication. Producing the directory consists of a lot of proofreading and coordination with the printer and paper companies (if printed), and with the Online committee for posting online.

Leslie Groene – leslie@groeneconsulting.com

NEWSLETTER COMMITTEE
The Newsletter Committee publishes the monthly Press Sheet. On an annual basis, we determine a budget, solicit advertising and determine the ad/issue schedule. On a monthly basis, publishing the press sheet entails searching for material to publish, collecting copy for the regular features, organizing materials for the Mac artist, arranging for film prep, printing, and mailing. In past years, advertising has paid for paste-up, envelopes, postage and a few miscellaneous expenses. The vendors have generously donated photographic, pre-press, paper, printing and mailing services.

John Rice – john.rice@saatchila.com

NOMINATIONS COMMITTEE
The Nomination Committee solicits members to serve on the board for the next year. This person should be someone who is going off the board.

ONLINE COMMITTEE
The Online Committee is responsible for publishing the APALA online website. Much of the editorial content will come from the Blueline. Production schedules must be maintained and updates coordinated with any design or programming entities. Relations must be maintained with the website hosts.

.Jeff Thompson – jeffrey-thompson@ca.rr.com
Veronica Thompson – vero@apala.org

PROGRAM COMMITTEE
The Program Committee plans topics for any of the nine monthly meetings that are not Special events (Awards, Print SC); determines the program format (single speaker, Q & A forum, panel discussion, facility tour); recruiting professional speakers and creating budgets for each program; briefing speakers/tour guides on intended goals of the meeting/tour and helping to shape the content of the program; providing the editors of the Press Sheet a summary of the upcoming meeting; and writing and producing the monthly meeting announcement.

Eva Quan – elq@capgroup.com
Arline Vezina – apvezina@pulsaradvertising.com

PUBLIC RELATIONS COMMITTEE
The Public Relations Committee writes press releases to publications and other publicity resources to announce meetings and activities.

SPECIAL EVENTS COMMITTEE
The APALA created this committee so that it could offer its members special programs and events in addition to the regular meetings. This committee also organizes the PrintSC.

Jim Frey – jim@piasc.org

VENDOR ADVISORY COMMITTEE
The Vendor Advisory committee is responsible for advising the APALA Board, from the vendor’s perspective, about various issues that are client/vendor related. These issues can involve what is happening in the industry technically, helping to build the association’s image, membership, employment, education, etc.

Jim Frey – jim@piasc.org