APALA welcomes Daniel Dejan

Where does print fit in?
Integrated Marketing, Multi-Channel Distribution, Social Media, SmartPhones, iPads… As consumers constantly adopt these new sources for communications, where does print fit in?
Join renowned creative expert Daniel Dejan for an in-depth look at the print industry’s evolving role in the new communications mix. We’ll examine how new media such as social networking, the Internet, e-readers, tablets, QR codes and augmented reality affect and even complement traditional print.
This discussion will demonstrate the unique way that print captures memories, imagination and attention to build brands, sell goods and deliver corporate messages. You will come away with tools for heightening print’s visibility within the creative community and among advertising and marketing decision makers and influencers.
Making a special West Coast appearance, Daniel Dejan is the North American ETC (Education, Training and Consulting group) Print and Creative Manager for Sappi Fine Paper. As an award-winning creative director and production manager, Daniel is widely respected in the print communications industry and speaks at print, design and marketing events throughout North America.
